Weak Market Justification Behind Proposals
Are your proposals missing updated market data, making it difficult to convince clients of the real opportunity?
Is it hard to pinpoint clear product gaps or unmet needs that your ingredient can actually address?
Without strong competitive benchmarks, do your proposals feel too generic to stand out?
Hard to Connect Ingredient Features to Differentiated Benefits
Do technical specs of your ingredient get lost in translation when turning them into compelling marketing stories?
Are your teams struggling to link ingredient benefits to real consumer needs and brand narratives?
Are innovation ideas missing the mark because they lack context around current trends?
Manual Customization Drags Down Proposal Efficiency
Does tailoring proposals for different clients take too much time and cross-team coordination?
Are long proposal timelines making it hard to keep up with your clients’ fast-moving development cycles?
Is the lack of automation stopping you from scaling proposal output across multiple accounts?